Open up any bodybuilding magazine (any publisher from any year), and you’ll very likely see two things. First, you’ll see a lot of advertisements for protein supplements and weight gain/loss supplements. Second, you’ll see a lot of ghostwritten articles by pro bodybuilders in which they espouse their own use of 400+ grams of protein daily. You’ll see some training articles and show coverage as well. But the importance of protein will be the number one focus in every single issue, from 1950 until 2050.

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